A Natural Fit – Calgary Based KORITE Announces New Sponsorship of the 2016 Stampede Royalty and Indian Princess
KORITE proudly announces its partnership with the 2016 Stampede Royalty and the Indian Princess – an exciting opportunity to showcase the synergy of Calgary in the best light.
Calgary, AB – May 5, 2016: KORITE, the largest, most trusted source of the world’s finest ammolite gemstone, is proud to announce its sponsorship of the 2016 Calgary Stampede Queen & Princesses and Calgary Stampede Indian Princess, supplying the ambassadors with signature pieces from the KORITE Royalty Collection and supporting their Calgary Stampede promotional efforts at home and abroad.
“We’re thrilled to align with ambassadors who share our excitement for promoting Calgary and its heritage,” says Jay Maull, President of KORITE. “We take western culture to heart and support those who share the same values of integrity and commitment.”
No stranger to international affairs, KORITE ammolite is currently sold in 25 countries and continues to expand its markets. The mutually-beneficial sponsorship gives the Stampede Queen & Princesses and Stampede Indian Princess an opportunity to wear KORITE jewelry for the entire duration of their reign as they attend more than 400 appearances locally, nationally and internationally.
“The Stampede Queen & Princesses and Stampede Indian Princess inspired us to create this new collection, the first of many for the company’s new brand initiative,” says Amarjeet Grewal, VP of Operations and Merchandising at KORITE. “The women selected their pieces, as part of our belief that jewelry is a personal decision and you’re naturally drawn to one that speaks to the individual. The new Royalty Collection designs of rare ammolite gemstones demonstrate KORITE’s appreciation of modern style, while complementing the women’s formal and day-to-day outfits.”
One of the most prized natural gems on the market, KORITE ammolite is celebrated for its vibrant color and unique origins. Each gem is mined and manufactured in Alberta – a true local story that connects the company with the widely celebrated Greatest Outdoor Show on Earth.
The Royalty Collection will be available at select international retailers listed on the company’s website, korite.com. Follow the company on Twitter, Facebook and Instagram /koriteammolite and #koritecolor.
Since 1979, KORITE, its discovery team, craftspeople, designers and sales professionals celebrate the beauty of ammolite. A certified gem, found only in a small area in Southern Alberta, the naturally fossilized material formed more than 70 million years ago. Valued for its rare beauty and potential holistic properties, KORITE is now sold in more than 25 countries. Privately held, KORITE is one of the most respected colored-gemstone discovery companies, with a far-reaching signature jewelry brand. From responsible harvest at its eco-award winning mine to finished jewelry and decor statement pieces, the company stands by quality and professional confidence at every stage of its intimate Canadian operations. World renowned Feng Shui Masters say “this stone is the stone of the new millennium.” KORITE celebrates your true colors.